Live workshop @ Camp Mopza

Register for a MOps-Apalooza “Camp Mopza” or “Mopza Magic” Pass to gain access to the workshops.

How do you calculate the true ROI of a tech proposal? How do you estimate its benefits and measure its impact? These aren’t just questions—they’re challenges every leader in marketing, marketing ops, and revenue ops face. In this workshop, you’ll learn how to turn concepts into data, and data into a story for your organization. This is an interactive session that goes beyond slides. We’ll dive into real business scenarios through role-play and customized exercises that fit your unique challenges. Whether you’re in B2B or B2C, an executive or a junior-level MO Pro, this workshop will empower you with the practical insights and confidence you need to advocate for your tech stack!

Key Takeaways:

• How to translate technology concepts into practical functionality
• Ways to connect functionality to costs and opportunities
• Aspects to consider beyond tech subscription costs
• Methods for communicating the numbers and the stories