Live Session @ MOps-Apalooza 2024

Having over 14,000 Martech options makes it hard to know where to focus when you’re responsible for your organization’s technology roadmap. It’s easy to find yourself reacting, rather than being ahead of the game. The needle in a haystack metaphor seems to get more appropriate every year.

In this session we’ll discuss how to take the power back when it comes to selecting Martech:

• Vaccinating yourself against Shiny Object Syndrome
• Exploring hierarchies of technology needs
• Choosing the right solutions
• Prioritizing new investments
• Building business cases that resonate with leadership