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Principles of Practical MarTech Management
November 6, 2023
Live Session @ Mops-Apalooza 2023
Is your tech stack just a messy pile? Are your investments organized but not maximized? Is the selection and procurement process a source of constant frustration? Whether you’re wrangling a multi-million dollar portfolio in a large enterprise, getting things off the ground at a startup, or helping a non-profit be better stewards of its funds, there are some core practices that anyone can apply to effectively manage their technology. This session will have something for everyone as we explore all of the major aspects of technology portfolio management.
- After this session, you’ll have solid, universal approaches to up-level your stack management practice for:
- New technology selection
- Navigating conversations with leadership
- Maximizing and evaluating existing technology
- Working through budget challenges
- and more!
