BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//AJ Sedlak - Marketing and GTM Operations - ECPv6.17.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:AJ Sedlak - Marketing and GTM Operations
X-ORIGINAL-URL:https://www.ajsedlak.com
X-WR-CALDESC:Events for AJ Sedlak - Marketing and GTM Operations
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20190310T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20191103T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20200308T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20201101T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20210314T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20211107T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20220313T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20221106T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20230312T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20231105T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20240310T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20241103T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20250309T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20251102T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20260308T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20261101T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20270314T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20271107T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260527T120000
DTEND;TZID=America/New_York:20260527T130000
DTSTAMP:20260527T211303Z
CREATED:20260527T211303Z
LAST-MODIFIED:20260527T211303Z
UID:216-1779883200-1779886800@www.ajsedlak.com
SUMMARY:May 2026 Marketing Ops Town Hall: How to Get A Job In Marketing Ops
DESCRIPTION:Virtual panel hosted by Darrell Alfonso with Mike Rizzo (MarketingOps.com)\, Phil Gamache (Humans of Martech)\, Kelsie Dube (Sophos) and Adele Kurki (n8n)
URL:https://www.ajsedlak.com/event/may-2026-marketing-ops-town-hall-how-to-get-a-job-in-marketing-ops/
LOCATION:Virtual Event
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251028T000000
DTEND;TZID=America/New_York:20251028T235959
DTSTAMP:20250625T205318Z
CREATED:20250625T204943Z
LAST-MODIFIED:20250625T205318Z
UID:51-1761609600-1761695999@www.ajsedlak.com
SUMMARY:Engaging Leadership with a Return on Technology Investment Story
DESCRIPTION:Live workshop @ Camp Mopza \nRegister for a MOps-Apalooza “Camp Mopza” or “Mopza Magic” Pass to gain access to the workshops. \nHow do you calculate the true ROI of a tech proposal? How do you estimate its benefits and measure its impact? These aren’t just questions—they’re challenges every leader in marketing\, marketing ops\, and revenue ops face. In this workshop\, you’ll learn how to turn concepts into data\, and data into a story for your organization. This is an interactive session that goes beyond slides. We’ll dive into real business scenarios through role-play and customized exercises that fit your unique challenges. Whether you’re in B2B or B2C\, an executive or a junior-level MO Pro\, this workshop will empower you with the practical insights and confidence you need to advocate for your tech stack! \nKey Takeaways: \n\nHow to translate technology concepts into practical functionality\nWays to connect functionality to costs and opportunities\nAspects to consider beyond tech subscription costs\nMethods for communicating the numbers and the stories
URL:https://www.ajsedlak.com/event/engaging-leadership-with-a-return-on-technology-investment-story/
LOCATION:The Westin Anaheim Resort\, 1030 W Katella Ave\, Anaheim\, CA\, 92802\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250917T000000
DTEND;TZID=America/New_York:20250917T235959
DTSTAMP:20260528T155757Z
CREATED:20250625T203831Z
LAST-MODIFIED:20260528T155757Z
UID:48-1758067200-1758153599@www.ajsedlak.com
SUMMARY:How to get your organization aligned for the AI age: Positioning marketing\, ops and IT for success
DESCRIPTION:Virtual Panel with Jessica Kao (Adobe)\, Verl Allen (Claravine)\, Julz James (Fleetio) and Ali Schwanke (Simple Strat) @ The MarTech Conference\, September 2025
URL:https://www.ajsedlak.com/event/how-to-get-your-organization-aligned-for-the-ai-age/
LOCATION:Virtual Event
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250409T000000
DTEND;TZID=America/New_York:20250409T235959
DTSTAMP:20250630T135122Z
CREATED:20250626T014038Z
LAST-MODIFIED:20250630T135122Z
UID:57-1744156800-1744243199@www.ajsedlak.com
SUMMARY:AI in Marketing: Two truths and a Lie
DESCRIPTION:Live Panel with Frannie Danzinger (Integrate) and Jessica Kao (Adobe) @ The Imaginarium B2B Summit
URL:https://www.ajsedlak.com/event/ai-in-marketing-two-truths-and-a-lie/
LOCATION:TOURISTS\, 915 State Road\, Route 2 - Mohawk Trail\, North Adams\, MA\, 01247\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241105T000000
DTEND;TZID=America/New_York:20241105T235959
DTSTAMP:20250626T015929Z
CREATED:20250626T015402Z
LAST-MODIFIED:20250626T015929Z
UID:61-1730764800-1730851199@www.ajsedlak.com
SUMMARY:Choose Wisely: Selecting Technology with Intention
DESCRIPTION:Live Session @ MOps-Apalooza 2024 \nHaving over 14\,000 Martech options makes it hard to know where to focus when you’re responsible for your organization’s technology roadmap. It’s easy to find yourself reacting\, rather than being ahead of the game. The needle in a haystack metaphor seems to get more appropriate every year. \nIn this session we’ll discuss how to take the power back when it comes to selecting Martech: \n\nVaccinating yourself against Shiny Object Syndrome\nExploring hierarchies of technology needs\nChoosing the right solutions\nPrioritizing new investments\nBuilding business cases that resonate with leadership
URL:https://www.ajsedlak.com/event/choose-wisely-selecting-technology-with-intention/
LOCATION:Marriott Anaheim Convention Center\, 700 W Convention Way\, Anaheim\, CA\, 92802\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20231106T000000
DTEND;TZID=America/New_York:20231106T235959
DTSTAMP:20250626T015848Z
CREATED:20250626T015725Z
LAST-MODIFIED:20250626T015848Z
UID:64-1699228800-1699315199@www.ajsedlak.com
SUMMARY:Principles of Practical MarTech Management
DESCRIPTION:Live Session @ Mops-Apalooza 2023 \nIs your tech stack just a messy pile? Are your investments organized but not maximized? Is the selection and procurement process a source of constant frustration? Whether you’re wrangling a multi-million dollar portfolio in a large enterprise\, getting things off the ground at a startup\, or helping a non-profit be better stewards of its funds\, there are some core practices that anyone can apply to effectively manage their technology. This session will have something for everyone as we explore all of the major aspects of technology portfolio management. \n\nAfter this session\, you’ll have solid\, universal approaches to up-level your stack management practice for:\nNew technology selection\nNavigating conversations with leadership\nMaximizing and evaluating existing technology\nWorking through budget challenges\nand more!
URL:https://www.ajsedlak.com/event/principles-of-practical-martech-management/
LOCATION:Marriott Anaheim Convention Center\, 700 W Convention Way\, Anaheim\, CA\, 92802\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230322T000000
DTEND;TZID=America/New_York:20230322T235959
DTSTAMP:20250630T131603Z
CREATED:20250630T131603Z
LAST-MODIFIED:20250630T131603Z
UID:154-1679443200-1679529599@www.ajsedlak.com
SUMMARY:Analytics to ROI
DESCRIPTION:Live Panel with Tom Grubb and Ryan Vong\, hosted by Digital Pi @ Adobe Summit 2023
URL:https://www.ajsedlak.com/event/analytics-to-roi/
LOCATION:The Venetian\, Las Vegas\, NV\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221103T000000
DTEND;TZID=America/New_York:20221103T235959
DTSTAMP:20250630T131817Z
CREATED:20250630T131817Z
LAST-MODIFIED:20250630T131817Z
UID:158-1667433600-1667519999@www.ajsedlak.com
SUMMARY:Campaign Operations Roundtable
DESCRIPTION:Moderator\, Virtual Workshop @ MO Pros Career Fair 2022
URL:https://www.ajsedlak.com/event/campaign-operations-roundtable/
LOCATION:Virtual Event
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220920T000000
DTEND;TZID=America/New_York:20220920T235959
DTSTAMP:20250924T001849Z
CREATED:20250630T132056Z
LAST-MODIFIED:20250924T001849Z
UID:160-1663632000-1663718399@www.ajsedlak.com
SUMMARY:Ask the Experts
DESCRIPTION:Virtual Panel with Keith Nyberg\, Veronica Holmes\, Edward Unthank and Amy Goldfine @ MOPsCON 2022
URL:https://www.ajsedlak.com/event/ask-the-experts/
LOCATION:Virtual Event
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20211202T000000
DTEND;TZID=America/New_York:20211202T235959
DTSTAMP:20250630T132838Z
CREATED:20250630T132838Z
LAST-MODIFIED:20250630T132838Z
UID:163-1638403200-1638489599@www.ajsedlak.com
SUMMARY:Smartsheet on Smartsheet: Marketing Automation
DESCRIPTION:Smartsheet Virtual User Group
URL:https://www.ajsedlak.com/event/smartsheet-on-smartsheet-marketing-automation/
LOCATION:Virtual Event
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210308T000000
DTEND;TZID=America/New_York:20210308T235959
DTSTAMP:20250630T133303Z
CREATED:20250630T133303Z
LAST-MODIFIED:20250630T133303Z
UID:165-1615161600-1615247999@www.ajsedlak.com
SUMMARY:Practical MarTech Stack Management
DESCRIPTION:Virtual Session hosted by American Marketing Association (Pittsburgh)
URL:https://www.ajsedlak.com/event/practical-martech-stack-management/
LOCATION:Virtual Event
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210211T000000
DTEND;TZID=America/New_York:20210211T235959
DTSTAMP:20250630T134408Z
CREATED:20250630T134408Z
LAST-MODIFIED:20250630T134408Z
UID:167-1613001600-1613087999@www.ajsedlak.com
SUMMARY:Anatomy of a Marketo Migration
DESCRIPTION:Webinar hosted by Adobe Experience Makers Live
URL:https://www.ajsedlak.com/event/anatomy-of-a-marketo-migration/
LOCATION:Virtual Event
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20201029T000000
DTEND;TZID=America/New_York:20201029T235959
DTSTAMP:20250630T135002Z
CREATED:20250630T134624Z
LAST-MODIFIED:20250630T135002Z
UID:169-1603929600-1604015999@www.ajsedlak.com
SUMMARY:Centralize Marketo and Simplify Your MarTech Stack for Greater Success
DESCRIPTION:Virtual Session with Jenn (DiMaria) Keeler @ Digital Pi “Marketo Top Tips” event
URL:https://www.ajsedlak.com/event/centralize-marketo-and-simplify-your-martech-stack-for-greater-success/
LOCATION:Virtual Event
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200908T000000
DTEND;TZID=America/New_York:20200908T235959
DTSTAMP:20250630T134919Z
CREATED:20250630T134757Z
LAST-MODIFIED:20250630T134919Z
UID:171-1599523200-1599609599@www.ajsedlak.com
SUMMARY:Building a Marketing Automation Center of Excellence
DESCRIPTION:Virtual Session @ MOPsCON 2020
URL:https://www.ajsedlak.com/event/building-a-marketing-automation-center-of-excellence/
LOCATION:Virtual Event
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200514T000000
DTEND;TZID=America/New_York:20250630T235959
DTSTAMP:20250924T001602Z
CREATED:20250630T140039Z
LAST-MODIFIED:20250924T001602Z
UID:178-1589414400-1751327999@www.ajsedlak.com
SUMMARY:The Anatomy of a Marketo Migration
DESCRIPTION:Virtual Panel with Paul Wilson (Adobe)\, Ricardo Rego (Beckman Coulter Life Sciences)\, and Jeff Coveney (Digital Pi) hosted by Digital Pi
URL:https://www.ajsedlak.com/event/the-anatomy-of-a-marketo-migration/
END:VEVENT
END:VCALENDAR